Course Modules
- What is Digital Marketing? Evolution & Importance
- Digital Marketing vs Traditional Marketing
- Understanding Digital Channels: Search, Social, Email, Mobile
- Digital Ecosystem: Websites, Platforms & Online Presence
- Customer Journey Mapping & Funnels: Awareness → Conversion → Retention
- Fundamentals of Websites & Hosting
- WordPress Installation & Dashboard Overview
- Themes, Plugins & Page Builders
- Creating SEO-friendly Landing Pages
- Website Optimization for Speed & Mobile Responsiveness
- Introduction to SEO: On-Page, Off-Page, Technical SEO
- Keyword Research Tools & Techniques
- On-Page Optimization: Meta Tags, Headers, URL Structure
- Schema Markup, Robots.txt, XML Sitemaps
- Link Building Strategies & Google Search Console
- SEO Reporting & Performance Tracking
- Introduction to Google Ads
- Campaign Types: Search, Display, Video, Performance Max
- Keyword Match Types, Targeting & Bidding Strategies
- Creating High-Converting Ads & Quality Score Optimization
- Tracking, Reporting & Campaign Optimization
- Introduction to SMM: Organic vs Paid
- Facebook & Instagram Marketing
- LinkedIn Marketing for Professionals
- YouTube Channel Growth & SEO
- Social Media Calendars, Targeting, Retargeting & Analytics
- Understanding Content Strategy
- Types of Digital Content: Blogs, Videos, Infographics, Reels
- Copywriting & Storytelling for Digital Platforms
- Content Distribution Channels
- AI-Powered Content Tools (ChatGPT, Jasper, etc.)
- Introduction to Email Marketing
- Building & Segmenting Email Lists
- Crafting High-Converting Emails
- Automation Tools: Mailchimp, SendinBlue, HubSpot
- A/B Testing & Campaign Analytics
- Introduction to Affiliate Ecosystem
- Networks: Amazon Associates, ShareASale, CJ
- Setting Up Affiliate Funnels
- Tracking & Reporting Affiliate Performance
- Introduction to E-Commerce Platforms (Shopify, WooCommerce)
- Product Listing Optimization
- Conversion Rate Optimization (CRO)
- E-commerce SEO & Paid Ads Strategy
- Cart Abandonment Recovery
- Understanding GA4 Dashboard
- User Behavior Analysis: Sessions, Events, Engagement
- Setting Up Conversions & Custom Events
- Traffic Source Analysis & Reporting
- Creating Digital Marketing Performance Reports
- SMS & WhatsApp Marketing
- App Store Optimization (ASO)
- Mobile Ad Campaigns
- Mobile User Behavior Optimization
- Creating 360° Digital Campaigns
- Budget Planning & ROI Forecasting
- Competitor Analysis & Brand Positioning
- Online Reputation Management (ORM) & Case Studies
- Live SEO Project
- Running Google Ads Campaign
- Social Media Ad Creation & Scheduling
- Content Writing & Marketing Project
- Website Optimization & Analytics Reporting
- Capstone: Full Digital Marketing Strategy Presentation
Is This For You?
- Do you want to build a successful career in digital marketing?
- Are you planning to start your own business or grow your brand online?
- Do you want hands-on experience in real-time tools used by top agencies?
- Are you aiming for high-paying digital marketing roles in MNCs?
Why Learn Master in Digital Marketing?
- High-Demand Skills: Digital marketing is a fast-growing global industry.
- Career Opportunities: SEO specialist, SMM manager, Google Ads expert, Content strategist, and more.
- Business Growth: Learn to attract customers and increase sales.
- Freelancing & Entrepreneurship: Start an agency or work independently.
- Updated with AI Tools: Learn how AI (ChatGPT, Jasper, etc.) boosts marketing results.
Enroll / Request Batch
To join the course or request a new batch, please contact us. Our team will share schedule and availability.
Contact Details
SGM Computer Education
Email: info@sgmcomputereducation.com
Phone: +91 9742266359