Course Modules
- Overview of SEM and its importance in the marketing mix
- Understanding Search Engine Marketing: Definition & Benefits
- Key differences between SEO and SEM
- Setting up your SEM toolkit: Essential tools & resources
- Importance of keyword research in SEM campaigns
- Identifying target keywords: Tools & techniques
- Analyzing competitor keywords & strategies
- Creating a keyword strategy for paid advertising
- Introduction to Google Ads: Overview & Interface
- Campaign types: Search, Display, Video, Shopping
- Setting up your first campaign: Step-by-step process
- Creating effective ad groups and ad copy
- Bidding strategies & budget management
- Targeting options: Geographic, demographic, behavioral
- Remarketing strategies to re-engage visitors
- A/B testing ad copy & landing pages for optimization
- Analyzing performance metrics: CTR, Quality Score, Conversion Rate
- Introduction to Google Analytics: Tracking campaign performance
- Setting up goals and conversions
- Using Google Ads reports to analyze performance
- Interpreting data to improve future SEM strategies
- Exploring display advertising & remarketing campaigns
- Understanding Shopping Ads: Setup & management
- Utilizing ad extensions for enhanced visibility
- Mobile advertising & app promotion best practices
- Applying SEM skills in real-world business scenarios
- Case studies of successful SEM campaigns
- Best practices for ongoing SEM campaign management
- Preparing for a career in SEM: Skills & techniques
Is This For You?
- Looking to enhance digital marketing skills and learn SEM.
- Want to understand how to create and manage paid campaigns.
- Seeking practical experience in driving traffic and generating leads.
Why Learn SEM?
- Build Essential Skills: Create and manage paid campaigns successfully.
- Enhance Career Opportunities: SEM expertise is highly valued.
- Drive Business Growth: Increase visibility & conversion rates.
- Stay Competitive: Master SEM strategies to stand out professionally.
Enroll / Request Batch
To join the course or request a new batch, please contact us. Our team will share schedule and availability.
Contact Details
SGM Computer Education
Email: info@sgmcomputereducation.com
Phone: +91 9742266359