Social Media Marketing • Professional Course

Learn to create impactful social media campaigns across Facebook, Instagram, LinkedIn, Twitter and more. Gain hands-on skills in content creation, advertising, analytics, and community engagement.

Course Snapshot

Duration: 40–60 Hours

Level: Beginner → Advanced

Mode: Classroom / Online

Course Modules

  • Overview of Digital Marketing: Importance & Evolution
  • Understanding Social Media Marketing: Key Concepts & Benefits
  • Exploring Different Platforms: Facebook, Instagram, Twitter, LinkedIn, and more
  • Setting Up Your Social Media Profiles: Branding Best Practices

  • Identifying Your Target Audience: Research & Analysis
  • Setting SMART Goals for Social Media Marketing
  • Creating a Content Calendar: Planning & Scheduling Posts
  • Understanding Buyer’s Journey & Customer Engagement

  • Types of Content: Images, Videos, Stories, Live Streams
  • Best Practices for Engaging & Shareable Content
  • Using Graphic Tools: Canva, Adobe Spark, etc.
  • Curating Content: Finding & Sharing Relevant Information

  • Introduction to Paid Advertising on Social Media
  • Setting Up & Managing Ads: Facebook, Instagram, LinkedIn
  • Understanding Targeting Options: Demographics, Interests, Behaviors
  • Analyzing Ad Performance: Metrics & KPIs

  • Building & Managing Online Communities
  • Engaging with Followers & Responding to Comments
  • Handling Negative Feedback & Crisis Management
  • Encouraging User-Generated Content & Brand Advocacy

  • Understanding Social Media Analytics: Tools & Metrics
  • Using Insights to Measure Campaign Performance
  • Analyzing Data to Improve Marketing Strategies
  • Reporting Results: Creating Comprehensive Social Media Reports

  • Keeping Up with Trends: Algorithm Changes & New Features
  • Best Practices for Social Media Success
  • Legal & Ethical Considerations
  • Case Studies: Successful Brands & Campaigns
  • Developing a Complete Social Media Marketing Plan

Is This For You?

  • Looking to enhance your digital marketing skills and learn social media marketing.
  • Want to create and manage effective social media campaigns.
  • Want practical experience in engaging audiences on social media platforms.

Why Learn Social Media Marketing?

  • Build Essential Skills: Navigate and leverage social platforms effectively.
  • Enhance Career Opportunities: Highly sought-after skill in the job market.
  • Drive Business Growth: Increase brand awareness, engagement, and sales.
  • Stay Competitive: Master strategies to stand out professionally.

Enroll / Request Batch

To join the course or request a new batch, please contact us. Our team will share schedule and availability.

Contact Details

SGM Computer Education

Email: info@sgmcomputereducation.com

Phone: +91 9742266359